Meet Da Floataz
Holly Ford
Founder
Holly Ford is the visionary founder and executive producer behind Da Floataz, a creative force shaping the new sound of the South. Known for his sharp business instincts and cinematic approach to music branding, Ford built Holly Ford Music Group into a hub for independent artistry and cultural innovation. His leadership bridges street authenticity with polished execution turning Carolina grit into global movement.
Indeux Shabazz
The Architect
Indeux Shabazz is the intellectual engine of Da Floataz the member who turns Carolina life into literature. His voice isn’t loud; it’s heavy. He’s the one who writes like he’s documenting history, not just making songs. Every project feels like a chapter in a long, coded autobiography. The visionary lyricist and sonic designer behind the Floataz sound. Shabazz blends raw storytelling with surreal imagery, turning Charlotte street tales into cinematic experiences. Explore Indeux Shabazz projects
Westside Ree
The Voice
Westside Ree’s entire identity sits in that gritty, raspy, gravel‑toned delivery — the kind of voice that sounds lived‑in, Carolina‑weathered, and instantly recognizable. It gives every hook and verse a soulful roughness, like smoke, asphalt, and late‑night truth layered into one sound. Ree’s delivery cuts through with effortless confidence, balancing street realism and late‑night reflection. His sleeper hit Big Smoke became a cult anthem, defining the Floataz’s laid‑back yet razor‑sharp aesthetic. → Discover Westside Ree music
Rappin’ Mitch (Grande Swisha)
The Catalyst
The energy source and creative spark of the group. Mitch’s world — ’84 BA$e featuring BLK Rob, Bingo, and WALK — captures the raw independence that powers Da Floataz. He’s also the mind behind Last Indie American Rapper, a brand and playlist that embodies the group’s DIY ethos and cultural rebellion. → Explore Rappin Mitch catalog