WEBSITE MANAGEMENT
Whether you run a small business or a large corporation, your website is one of the most important assets you have. If your site isn’t managed properly, it can be hard to get the most out of it. In fact, 88% of consumers are less likely to return to a site after a bad experience. In this article, you’ll learn what website management is, why it’s important and how to build your own management plan to take your business to the next level in the year ahead.
What is website management?
Website management is the process of maintaining and developing a website so that it is secure, attractive, fully functional and up-to-date, once you've built your website. This process applies to the site’s design, structure, content, features and marketing.
Why is website management important?
Website management is important because a website that is poorly managed tends to be slow, clunky, outdated or even unsecure. Let’s discuss the reasons website management is important in greater detail:
User experience: According to a global market research company, every $1 invested in user experience (UX) has a $100 return on investment. Effective website management can help to ensure that a website is easy to navigate, visually appealing and provides a positive user experience. This can keep visitors on the site and encourage them to interact with its content.
Content freshness: Regularly updating and adding new content to a website can help to keep it fresh and relevant, and can also help to improve the website's search engine ranking.
Technical performance: Proper website management can help to ensure that a website is functioning properly and is available to users. This can include monitoring and fixing technical issues, such as broken links and loading errors. Slow loading, for example, is one of the most common reasons consumers leave a website:
Security: Website management can also include implementing measures to protect the website and its users from security threats, such as malware and hacking attempts.
Brand reputation: A poorly managed website can reflect poorly on a business or organization, damaging its reputation and potentially causing loss of customers or donors. On the other hand, an effectively managed website can help to build trust and credibility with users.
Whether you run a small business or a large corporation, your website is one of the most important assets you have. If your site isn’t managed properly, it can be hard to get the most out of it. In fact, 88% of consumers are less likely to return to a site after a bad experience. In this article, you’ll learn what website management is, why it’s important and how to build your own management plan to take your business to the next level in the year ahead.
What is website management?
Website management is the process of maintaining and developing a website so that it is secure, attractive, fully functional and up-to-date, once you've built your website. This process applies to the site’s design, structure, content, features and marketing.
Why is website management important?
Website management is important because a website that is poorly managed tends to be slow, clunky, outdated or even unsecure. Let’s discuss the reasons website management is important in greater detail:
User experience: According to a global market research company, every $1 invested in user experience (UX) has a $100 return on investment. Effective website management can help to ensure that a website is easy to navigate, visually appealing and provides a positive user experience. This can keep visitors on the site and encourage them to interact with its content.
Content freshness: Regularly updating and adding new content to a website can help to keep it fresh and relevant, and can also help to improve the website's search engine ranking.
Technical performance: Proper website management can help to ensure that a website is functioning properly and is available to users. This can include monitoring and fixing technical issues, such as broken links and loading errors. Slow loading, for example, is one of the most common reasons consumers leave a website:
Security: Website management can also include implementing measures to protect the website and its users from security threats, such as malware and hacking attempts.
Brand reputation: A poorly managed website can reflect poorly on a business or organization, damaging its reputation and potentially causing loss of customers or donors. On the other hand, an effectively managed website can help to build trust and credibility with users.
Whether you run a small business or a large corporation, your website is one of the most important assets you have. If your site isn’t managed properly, it can be hard to get the most out of it. In fact, 88% of consumers are less likely to return to a site after a bad experience. In this article, you’ll learn what website management is, why it’s important and how to build your own management plan to take your business to the next level in the year ahead.
What is website management?
Website management is the process of maintaining and developing a website so that it is secure, attractive, fully functional and up-to-date, once you've built your website. This process applies to the site’s design, structure, content, features and marketing.
Why is website management important?
Website management is important because a website that is poorly managed tends to be slow, clunky, outdated or even unsecure. Let’s discuss the reasons website management is important in greater detail:
User experience: According to a global market research company, every $1 invested in user experience (UX) has a $100 return on investment. Effective website management can help to ensure that a website is easy to navigate, visually appealing and provides a positive user experience. This can keep visitors on the site and encourage them to interact with its content.
Content freshness: Regularly updating and adding new content to a website can help to keep it fresh and relevant, and can also help to improve the website's search engine ranking.
Technical performance: Proper website management can help to ensure that a website is functioning properly and is available to users. This can include monitoring and fixing technical issues, such as broken links and loading errors. Slow loading, for example, is one of the most common reasons consumers leave a website:
Security: Website management can also include implementing measures to protect the website and its users from security threats, such as malware and hacking attempts.
Brand reputation: A poorly managed website can reflect poorly on a business or organization, damaging its reputation and potentially causing loss of customers or donors. On the other hand, an effectively managed website can help to build trust and credibility with users.